You’ve heard it before: “Business cards are a thing of the past.” But the truth is, people are still successfully using business cards to sell, market and connect with customers and prospects. Each month we print and ship hundreds of business cards, and some are extremely creative and eye-catching. The key to a […]
If you have a storefront your main goal should be increasing foot traffic in your store, and one of the best ways to do that is through appealing signage and print collateral that will entice people to stop in. Here are some effective and often overlooked print projects that can increase visitors in your store: […]
![The Art and Science of Content Marketing [Infographic]](https://test.divvyonline.com/wp-content/uploads/2014/09/The-Art-Science-of-Content-Marketing.jpg)
Good content marketing requires both the creative and logical side of your brain. Small business owners and marketers must constantly consider what kind of content will evoke emotional responses to products and services, while also providing helpful and relevant information. Creating this kind of content requires jumping into the shoes of your audience and […]
Understanding customers can be the most difficult job for any business owner. Whether small or large, all businesses must dedicate time, effort and money to figuring out what drives their customers to engage and make purchases. To help you navigate this often tedious process, try building buyer personas. Buyer personas are carefully planned and […]
One of the benefits of buying a franchise is the inheritance of a strong, established brand with marketing support from an experienced corporate office. But even with the support from a franchise brand, marketing efforts that prove successful in one region or location may not work in another—which means customization and localization are extremely important. […]
One of Divvy and Alexander’s most popular products is the disposable trade show booth solution. Whether you’re a franchisor, franchisee or a small business vendor, you’re probably attending a few trade shows each year, which can get pretty expensive. If you’re going to spend the money on flights and registration fees, we figure you might […]
Technology has drastically improved the way we run our businesses, allowing us to utilize digital marketing techniques, social media and other quick and innovative tools to help drive sales. But despite its success, digital marketing can’t replace important, time-tested processes of marketing. Too often people think paperless approaches will simplify and streamline their work, but […]
In the cold winters in the Antarctic, penguins will huddle together in large groups of up to 5,000 to share body heat and keep each other alive. Those that get separated from the group in the extreme cold can freeze and die if conditions are bad enough. By unifying and working together they are better […]
Have you ever hosted a conference or annual meeting for your franchisees? Have you attended a franchise conference as a franchisor? No doubt the answer to one or both of those questions is yes. And no doubt, as soon as you committed to the conference, your mind turned to what to do about your exhibit […]
You may receive marketing support from the corporate franchise marketing team, but having your own marketing plan for your franchise location is a key factor in your success. Most successful businesses have a clear idea of customer demographics, products, services and pricing. As a franchisee, much of this knowledge may drive your everyday business interactions […]
