Why your franchise needs a marketing plan

You may receive marketing support from the corporate franchise marketing team, but having your own marketing plan for your franchise location is a key factor in your success.

Most successful businesses have a clear idea of customer demographics, products, services and pricing. As a franchisee, much of this knowledge may drive your everyday business interactions and tasks. But do you have key information mapped out and written down to help you and your team stay on track? That’s where a marketing plan can help.

An effective marketing plan includes background information on your business and your customers. In fact, market research should drive your entire plan, providing you with relevant data that will help you solve marketing problems and grow your business in ways that you hadn’t seen or anticipated.

There are a number of ways to conduct market research, whether it’s online surveys, focus groups, or online analytics. Consider which options will provide the most insight to help you drive your franchise marketing.

Once you have gathered the necessary information about your target audience you should meet with you team to organize and strategize. There are countless marketing plan templates online to help you organize your thoughts on paper.

Just be sure that your franchise marketing plan reflects the big picture, charts success, tracks costs, measures value, and becomes a living document that you can build on.

If you need help with your marketing plan, or could use any marketing support, please let us know. We’d be happy to help.