Trade Show Booth Etiquette Tips

One of Divvy and Alexander’s most popular products is the disposable trade show booth solution. Whether you’re a franchisor, franchisee or a small business vendor, you’re probably attending a few trade shows each year, which can get pretty expensive. If you’re going to spend the money on flights and registration fees, we figure you might as well make the most of your time at that convention or show—-this includes highlighting an affordable yet impressive booth. To make sure your booth is extraordinary and effective, click here.

But aside from wowing your crowd with creativity and clear messaging, you also need to present yourself well at a trade show. Your booth may attract people to your space, but you’re in charge of verbally communicating your message and closing in on leads. We’d like to share some tips in conjunction with this great infographic about trade show booth etiquette.

1. Appearance

Of course you plan on showering and ditching the flip flops when you’re on the convention floor, but planning your appearance ahead of time is crucial. You don’t want to be the guy who forgot to pack his razor, leaving you unshaven and less approachable, do you? Take a few minutes as you pack to plan your outfit and double check that you have all the hygiene and grooming items you need to present your best self to potential clients.

2. Make sure you and your staff know your brand

Hold a planning meeting the morning you and your co-workers are presenting. Make sure you and every other person on your team has a steady grasp on branding and the product or service you’re trying to sell. Make sure everyone’s message is consistent.

3. Engage people

Maintain eye contact, be confident, and exhibit enthusiasm. You want to be sure that your body language is helping your accomplish your goals. Even small things like folding your arms in front of you can prevent people from approaching you in your booth.

4. Avoid Distractions

You may have a lull in booth visitors but don’t slack off and start talking on your cell phone or with co-workers. Give off an inviting vibe at all times so that people won’t walk right past your trade show booth.

If you could use some help preparing for your next trade show, we’d love to help. We can design, print and ship your booth and any other collateral you may need.