social media marketing

5 Pinterest Marketing Tips for Franchises

Even amidst rapid growth of social media marketing, many businesses and franchises haven’t figured out how to harness the power of social media. The way we see it, social media is an essential part of doing business since it gives your organization a personality that consumers can connect with and helps you improve your online marketing. Though sites like Facebook and Twitter as great tools to help you connect with millions of online users, Pinterest offers its own unique marketing power.

The third-largest social network, Pinterest is a social bookmarking site that allows users to collect and share photos pertaining to their hobbies and interests. Whether your Pinterest page serves as a visual storefront or a hub for information and visuals pertaining to your franchise organization, we want to help you maximize your marketing with these 5 Pinterest marketing tips:

1. Images and links

Since Pinterest is an image based site, be sure that you are using high quality images when you pin. Also be sure that if you upload an image from your computer, you attach the proper link to the image. Ideally, you’re pin will be re-pinned and shared by other Pinterest users, and each time a person clicks on your image, they’ll be lead back to that initial link. You want to be sure that your links clearly communicate your brand and work as part of a larger strategy and call to action.

2. Build relationships with influential users

Competition is fierce online, and the audience you are trying to reach might already have their attention on someone else’s Pinterest page. You can use this to your advantage by connecting with influential users and exposing your brand to their followers. Reach out to influencers by liking their content and repining their pins on your page. Interaction is key to social media success.

3. Follow other businesses

This strategy is similar to building relationships with influential users, but it is much more targeted. Following businesses that are similar to yours gives you the opportunity to connect with people who are interested in your industry. This is useful for generating new fans and receiving inspiration from your competitors.

4. Pin regularly

As with most social media content, posting (or in this case pinning) regularly will help increase your visibility on follower’s feeds. In other words, the more you post, the more your pins and brand name will show up when your followers log in to Pinterest. However, always make sure that the content you pin is relevant to your brand.

5. Use “rich pins”

Take advantage of Pinterest’s rich pins tool. There are five types of rich pins: product, recipe, movie, article or place, all of which all users to add helpful information to their pinks like real-time product pricing, product availability, or where users can purchase an item. In order to utilize the rich pins tool, users must apply here.

Now is the time to start leveraging the power of Pinterest for your product and services. If you and your franchise could use social media marketing help, contact us. We’d love to help.

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3 Things to Know About Google’s New Business Pages

If you’ve worked with Google+ page listings in the past you know they’re a great asset for businesses and online marketers. However, adding listings, managing locations, maps, and linking all of the individual Google features together can prove difficult.

The good news is that Google just launched Google+ business pages or Google My Business, a platform for businesses that integrates Google+ pages, reviews, YouTube channels and other Google features into one convenient platform.
Google My Business

The new function simplifies all the business-related functions for online marketers and business owners. Before you get started launching your business into online success, we’ve created a list of 3 things to know about Google’s new business pages to help you navigate, set-up and understand how to utilize the updated platform.

1. Simplicity

Google My Business now puts everything in the same place—maps, listings, reviews, analytics, Google+ sharing and even YouTube stats. The page layout is clean and intuitive, with a row at the top for the listing info, and subsequent rows beneath for each of the page’s functions. Users can share Google+ statuses from their dashboard, check their page views and interactions, respond to reviews, and monitor their analytics.

2. Now for brands and franchises

In the past, Google business pages required a physical location for each listing, making it difficult for some brands and companies to utilize the Google offerings. As a remedy, Google My Business now allows companies or brands three options when setting up a page:

  1. Storefront
  2. Service Area
  3. Brand

If your business has a storefront or a listed address, you can attach your listing to Google maps. If you service an antire area (i.e. pizza delivery, taxi service, etc.), you can set-up your page based on a larger area. Brands without a set location (bands, sports teams, causes, etc.) can also have a page independent of any geographical listing.

Google also allows businesses to manage multiple locations at once. Those that have 10+ locations can input each location  into the Google My Business feature and change listing info (hours, websites and phone numbers) for each location.

3. Existing users need not worry

If a Google business listing has already been made, transferring over to the new business platform will not require much effort. When our team at Divvy and Alexander’s transferred their page, they simply signed into their existing Google+ pages and the switch was seamless.

If you want more information about how to leverage social media for your business, please contact us.

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