If you have a storefront your main goal should be increasing foot traffic in your store, and one of the best ways to do that is through appealing signage and print collateral that will entice people to stop in.
Here are some effective and often overlooked print projects that can increase visitors in your store:
Take to the skies
Many times businesses fly balloons outside their stores to attract customers. Why? Because they’re inexpensive eye-catching.
You can use a printer to take this tactic to the next level. Customize the balloons with your company logo, or print information about an in-store promotion that you’re putting on. Simply having printed balloons could be enough to make people come a little closer, just to see what’s going on.
Wave them in
Branded flags and banners are another great attention grabber. They are especially useful if your store is located in a crowded strip mall.
Flags are not the most effective for foot traffic because most of the time people fail to look up while they’re shopping, which is why banners are a recommended method for guiding shoppers to your store.
Roll out the welcome mat
Most businesses don’t realize how much advertising space they’re standing on. Consdier adding stickered vinyl arrows or footprints on the sidewalk to direct them to your storefront. Tactics like this not only create a path for your shoppers, but it turns a visit to your store into an experience.
You may even want to place adhesive vinyl in your parking lot to convey a marketing message.
You can try the techniques from above, but if your windows are bare then it might undo all your hard work.
Full color posters or stickers should adorn your storefront windows. Don’t put images of your products on them when your customers can see those inside. Instead use this space to tell a story about your products. Show patrons how your products will benefit their lives.
Don’t forget the parking lot
The parking lot outside your storefront has some serious potential that you may not realize. Posting signs on the light posts or on the side of your building can be helpful in reminding patrons why they should come again.
Print these signs in full color, and don’t make them a sales pitch. Simple messages work best, like “Are you ready for Fall?” accompanied by your logo. This will stick with your customers, and they’ll know where to go for their fall supplies.