print marketing

25 Business Cards Your Customers Will Keep

You’ve heard it before: “Business cards are a thing of the past.”

 

But the truth is, people are still successfully using business cards to sell, market and connect with customers and prospects. Each month we print and ship hundreds of business cards, and some are extremely creative and eye-catching.

 

The key to a good business card is creating something that sends the right message about you and your brand. Don’t just think of a business card as a means to deliver your contact information. A business card is like any other piece of marketing collateral — it conveys a brand message and helps the recipient draw conclusions about your brand.

 

A while ago we had a new client come to us wanting to create business cards in the shape of waffles, because that was their product. So we designed and produced a textured, square card that resembled a waffle, except for the delicious smell.

 

We see a lot of creative business cards like this. We also see sleek, simple and elegant designs that are just as effective.

 

Keep in mind that your business card should represent the culture of your business or brand.

 

To help get your creative juices flowing, and open your mind to the many business card possibilities, we’ve compiled a gallery 25 imaginative business cards. To view where each card originated visit the links here.

 

To work with us on your next business card project, please get in touch via the contact form below.

 

 

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5 Print projects to increase foot traffic in your store

If you have a storefront your main goal should be increasing foot traffic in your store, and one of the best ways to do that is through appealing signage and print collateral that will entice people to stop in.

Here are some effective and often overlooked print projects that can increase visitors in your store:

Take to the skies

Many times businesses fly balloons outside their stores to attract customers. Why? Because they’re inexpensive eye-catching.

You can use a printer to take this tactic to the next level. Customize the balloons with your company logo, or print information about an in-store promotion that you’re putting on. Simply having printed balloons could be enough to make people come a little closer, just to see what’s going on.

Wave them in

Branded flags and banners are another great attention grabber. They are especially useful if your store is located in a crowded strip mall.

Flags are not the most effective for foot traffic because most of the time people fail to look up while they’re shopping, which is why banners are a recommended method for guiding shoppers to your store.

Roll out the welcome mat

Most businesses don’t realize how much advertising space they’re standing on. Consdier adding stickered vinyl arrows or footprints on the sidewalk to direct them to your storefront. Tactics like this not only create a path for your shoppers, but it turns a visit to your store into an experience.

You may even want to place adhesive vinyl in your parking lot to convey a marketing message.

Window display

You can try the techniques from above, but if your windows are bare then it might undo all your hard work.

Full color posters or stickers should adorn your storefront windows. Don’t put images of your products on them when your customers can see those inside. Instead use this space to tell a story about your products. Show patrons how your products will benefit their lives.

Don’t forget the parking lot

The parking lot outside your storefront has some serious potential that you may not realize. Posting signs on the light posts or on the side of your building can be helpful in reminding patrons why they should come again.

Print these signs in full color, and don’t make them a sales pitch. Simple messages work best, like “Are you ready for Fall?” accompanied by your logo. This will stick with your customers, and they’ll know where to go for their fall supplies.

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3 Reasons your Franchise Needs More than Digital Marketing

Technology has drastically improved the way we run our businesses, allowing us to utilize digital marketing techniques, social media and other quick and innovative tools to help drive sales. But despite its success, digital marketing can’t replace important, time-tested processes of marketing. Too often people think paperless approaches will simplify and streamline their work, but we’ve found that paper and traditional marketing techniques still provide unmatched value. Here’s why:

1. Traditional marketing forces your team to dig deep

If you’re doing digital marketing the right way, you’re collecting and analyzing data, you’re planning in advance, and you’re executing according to a well devised plan. But, all too often we see companies and clients applying digital marketing techniques without any of the work required to ensure success. You can’t expect to begin posting on social media and automatically see sales rise. It doesn’t work that way for most. You can’t expect to outsource SEO and see your search rankings improve drastically. Encourage your team to work on paper, to brainstorm approaches and tactics that aren’t easily implemented. This doesn’t mean abandoning all digital approaches, but rather, take the traditional route to improve and expand your marketing process.

2. Paper is still the best tool for some jobs

Think about this–paper can’t break, run out of batteries, experience security breaches or have to be updated or upgraded. Whether we’re talking about marketing strategy reports or direct mail campaigns, don’t write paper off before you’ve weighed the value it can provide to your marketing.

3. Your target audience may not be invested in digital media

We recently worked with a client who wanted to launch a large-scale social media and digital marketing campaign. As we discussed the project in-depth, data showed us that their target market consists of women in and older age demographic, many of which aren’t active social media or Internet users. Immediately we knew that a digital marketing campaign wouldn’t render the results this client was looking for. This client needed a combination of digital and print marketing tactics to reach their goals. Be sure to gather data about your target market’s digital media usage and everyday behaviors. You may find that printed marketing pieces like mailers or magazine ads are still the most impactful way to reach your desired audience.

Divvy specializes in print and digital marketing support. For more information about our print automation services, or social media content management, please contact us. We’d love to help you create the right approach for your business.

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