Good content marketing requires both the creative and logical side of your brain. Small business owners and marketers must constantly consider what kind of content will evoke emotional responses to products and services, while also providing helpful and relevant information.
Creating this kind of content requires jumping into the shoes of your audience and buyers. Consider what they’ll feel when they consumer your content. Will this information stand out, does it tell the right story? Is it innovative and strategic? Will it contribute to lead and revenue generation?
We invite you to look through this great infographic from our friends at Kapost and Salesforce to give you a better idea of how to achieve a balance between art and science in you marketing content.
If you could use help with your franchise’s content marketing, we’d love to offer our support. Divvy specialized in creating content for all sorts of businesses, small and large.