ifa conference

Divvy web store participates in 2013 IFA Convention

IFA 2013 conferenceFranchisors seeking a solution to brand consistency can find Divvy, a customizable brand management tool, at the February 2013 IFA conference in Las Vegas.

Divvy by Alexander’s will exhibit at the International Franchise Association trade show this year, once again bringing the first and most advanced brand management software designed for the franchise industry directly to franchise owners and operators.

Divvy delivers a customizable web store for any franchise. With Divvy, franchisors create a branded online store that’s accessible to franchisees 24/7. There, franchisees can login, customize, order and pay for items like business cards, fliers, banners, loyalty cards, signs and seasonal marketing campaign materials.

“Divvy helps craft the plan, then meets the specific print and fulfillment needs of each franchise,” said Charlie Alexander, Divvy’s national sales director. “Franchisors set pricing for franchisees, allowing their online store to function as a revenue source if they wish.”

Divvy by Alexander’s will be located at booth #255 during this year’s IFA conference at the MGM Grand. Divvy representatives will be giving away Divvy journals and other Alexander’s print products as well as $5 to $50 MGM casino chips to franchise representatives who received a Divvy scratch-and-win card in the mail. The conference takes place Feb. 17-20, 2013.

With a customized online store, franchisors no longer need to worry about print quantities and fulfillment. They also don’t have to stress about protecting one of their most important assets—their brand—because Divvy standardizes marketing collateral across the franchise’s service areas.

Beyond print and fulfillment, Divvy also provides graphic design, inbound marketing, public relations, search optimization and social media services.

Divvy is so easy. It provides a hassle-free print and fulfillment process so franchisors can focus on growth, not process.

Divvy is pleased to help companies like Dentrix, Costa Vida, TCBY and NuSkin.

About Divvy by Alexander’s

Divvy utilizes the latest technology to help franchisors manage the print and fulfillment of branded collateral materials for franchisees. Developed by Alexander’s, Divvy has served the franchise industry for more than a decade. In addition to franchise brand management, Divvy services include marketing, online search placement, social media optimization, and public relations services to help franchises succeed. For more information call 800.574.8666.

IFA Conference around the corner

Franchises from across the nation will join Condoleezza Rice as they head to Las Vegas to take part in the IFA Annual Convention.

Condoleezza Rice is scheduled to be the keynote speaker for the convention. The event will be the 53rd Annual Convention and will take place in the MGM Grand Hotel February 17-20.

Those in attendance at the convention will include franchisors still trying to franchise out their first location, to franchisors with thousands of franchisees like McDonald’s.

You might wonder exactly why franchisors choose to attend the IFA Convention. To many people, this conference is the most important conference in the industry. At this conference, many of these franchisors will be exposed to new ideas for their franchise. This conference is an opportunity for businesses to learn how they can help these franchises take their game to the next level.

Divvy by Alexander’s will be in attendance at the convention to show how Divvy can help with brand management for franchises of all sizes. Many franchisors have a hard time trying to standardizing their brand as franchisees spread across states. Divvy has a unique system that allows franchises to customize a web portal for their own company. Franchisors can work with Divvy to make marketing collateral available on the site for franchisees. This way each franchise across the nation will have a way to standardize their collateral.