digital marketing

3 Reasons your Franchise Needs More than Digital Marketing

Technology has drastically improved the way we run our businesses, allowing us to utilize digital marketing techniques, social media and other quick and innovative tools to help drive sales. But despite its success, digital marketing can’t replace important, time-tested processes of marketing. Too often people think paperless approaches will simplify and streamline their work, but we’ve found that paper and traditional marketing techniques still provide unmatched value. Here’s why:

1. Traditional marketing forces your team to dig deep

If you’re doing digital marketing the right way, you’re collecting and analyzing data, you’re planning in advance, and you’re executing according to a well devised plan. But, all too often we see companies and clients applying digital marketing techniques without any of the work required to ensure success. You can’t expect to begin posting on social media and automatically see sales rise. It doesn’t work that way for most. You can’t expect to outsource SEO and see your search rankings improve drastically. Encourage your team to work on paper, to brainstorm approaches and tactics that aren’t easily implemented. This doesn’t mean abandoning all digital approaches, but rather, take the traditional route to improve and expand your marketing process.

2. Paper is still the best tool for some jobs

Think about this–paper can’t break, run out of batteries, experience security breaches or have to be updated or upgraded. Whether we’re talking about marketing strategy reports or direct mail campaigns, don’t write paper off before you’ve weighed the value it can provide to your marketing.

3. Your target audience may not be invested in digital media

We recently worked with a client who wanted to launch a large-scale social media and digital marketing campaign. As we discussed the project in-depth, data showed us that their target market consists of women in and older age demographic, many of which aren’t active social media or Internet users. Immediately we knew that a digital marketing campaign wouldn’t render the results this client was looking for. This client needed a combination of digital and print marketing tactics to reach their goals. Be sure to gather data about your target market’s digital media usage and everyday behaviors. You may find that printed marketing pieces like mailers or magazine ads are still the most impactful way to reach your desired audience.

Divvy specializes in print and digital marketing support. For more information about our print automation services, or social media content management, please contact us. We’d love to help you create the right approach for your business.

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Franchise Marketing Automation: Definitely Worth It

Too often people steer clear of automated marketing because they think it’s expensive. Automated software platforms and technologies aren’t usually cheap, and like most things in life, you get what you pay for.

Before you settle for inexpensive franchise marketing vendors or service providers, be sure to evaluate the features and benefits of the product or service. Often business owners (us included) get in the habit of shopping around, seeing a steep price tag, and running away before considering that the price might not be a rip-off because the solution will deliver much needed added value. With so many providers out there, you’ll want to do some research to find the right fit.

Franchise marketing automation add value to your business in many ways. Here’s a list of 5 things you should look for in an automated marketing program or service:

1. Easy-to-Use

If the automation works the way it should, implementing and using the product or service will be easy. But beware of wolves in sheep’s clothing. A lot of vendors will claim that their product is simple, then never put you in the driver’s seat to find out if that’s really the case, or worse, you end up with a very complicated solution you can’t figure out how to use.

We suggest requesting a demo before you make any commitments so you’re sure you understand how the product works. That way you’ll know whether or not you and your team can really utilize the technology.

2. Integrates With Your Business Model and Strategy

An IT solution may require extra research and work on your part, but you want to be sure that the program you select doesn’t drastically alter your company’s processes or operations. Even if you’re willing and able to make small changes in the way you run things, remember that if this marketing service isn’t guaranteed to revolutionize your business, you certainly don’t want to interrupt the effective business model you already have in place.

3. Customer Support

We’ve worked with our fair share of software vendors over the years. We’ve found that the best ones provide top-notch customer support. They’re always accessible and quick to help resolve issues. Even with automated marketing solutions, problems arise, so be sure you have access to live customer support.

4. Analytics

In today’s world, marketing is all about big data. You should be able to track everything you do with automated marketing. Whether it’s finding out how many hits you’ve had on a landing page, or the number of opens from your email newsletter, the platform or software you choose should include data about actions and behavior. Without this data, you’re really marketing in the dark.

5. Reporting

While this may overlap with analytics, reporting should be digestible and easy to understand. After all, what good is data if you don’t know what it means? Before you make a purchase, ask for example reports to make sure the reporting tools meet your needs.

If you’re interested in automating the print and fulfillment of your marketing collateral, or social media content creation and publication, as part of your business strategy, please contact us for your free Divvy demo.

We’ll give you all the information you need to determine if Divvy’s right for you and your franchise or multi-location business.

Divvy’s in the details.

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5 Pinterest Marketing Tips for Franchises

Even amidst rapid growth of social media marketing, many businesses and franchises haven’t figured out how to harness the power of social media. The way we see it, social media is an essential part of doing business since it gives your organization a personality that consumers can connect with and helps you improve your online marketing. Though sites like Facebook and Twitter as great tools to help you connect with millions of online users, Pinterest offers its own unique marketing power.

The third-largest social network, Pinterest is a social bookmarking site that allows users to collect and share photos pertaining to their hobbies and interests. Whether your Pinterest page serves as a visual storefront or a hub for information and visuals pertaining to your franchise organization, we want to help you maximize your marketing with these 5 Pinterest marketing tips:

1. Images and links

Since Pinterest is an image based site, be sure that you are using high quality images when you pin. Also be sure that if you upload an image from your computer, you attach the proper link to the image. Ideally, you’re pin will be re-pinned and shared by other Pinterest users, and each time a person clicks on your image, they’ll be lead back to that initial link. You want to be sure that your links clearly communicate your brand and work as part of a larger strategy and call to action.

2. Build relationships with influential users

Competition is fierce online, and the audience you are trying to reach might already have their attention on someone else’s Pinterest page. You can use this to your advantage by connecting with influential users and exposing your brand to their followers. Reach out to influencers by liking their content and repining their pins on your page. Interaction is key to social media success.

3. Follow other businesses

This strategy is similar to building relationships with influential users, but it is much more targeted. Following businesses that are similar to yours gives you the opportunity to connect with people who are interested in your industry. This is useful for generating new fans and receiving inspiration from your competitors.

4. Pin regularly

As with most social media content, posting (or in this case pinning) regularly will help increase your visibility on follower’s feeds. In other words, the more you post, the more your pins and brand name will show up when your followers log in to Pinterest. However, always make sure that the content you pin is relevant to your brand.

5. Use “rich pins”

Take advantage of Pinterest’s rich pins tool. There are five types of rich pins: product, recipe, movie, article or place, all of which all users to add helpful information to their pinks like real-time product pricing, product availability, or where users can purchase an item. In order to utilize the rich pins tool, users must apply here.

Now is the time to start leveraging the power of Pinterest for your product and services. If you and your franchise could use social media marketing help, contact us. We’d love to help.

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