The best way to tell people about your business or franchise is in your own words. Blogging gives your location or business a voice and a personality that will engage your customers and boost your digital marketing efforts. If you’re a franchise, you want to rely on the strength of your franchise brand, but you also want to be sure you share a personal side of your individual location—a blog is the perfect place to do that.
Engaging your customers and followers in an online dialogue also converts prospects into loyal customers. If you aren’t blogging you are missing out on an opportunity to connect with your customers on a profound level that will benefit your business.
The facts speak for themselves. Study this infographic, courtesy of The Hub, to learn how to improve your blog and better your business.
For more suggestions about blogging for businesses please contact us. We’d love to help you seize the opportunity to engage your customers.