Too often people steer clear of automated marketing because they think it’s expensive. Automated software platforms and technologies aren’t usually cheap, and like most things in life, you get what you pay for.
Before you settle for inexpensive franchise marketing vendors or service providers, be sure to evaluate the features and benefits of the product or service. Often business owners (us included) get in the habit of shopping around, seeing a steep price tag, and running away before considering that the price might not be a rip-off because the solution will deliver much needed added value. With so many providers out there, you’ll want to do some research to find the right fit.
Franchise marketing automation add value to your business in many ways. Here’s a list of 5 things you should look for in an automated marketing program or service:
If the automation works the way it should, implementing and using the product or service will be easy. But beware of wolves in sheep’s clothing. A lot of vendors will claim that their product is simple, then never put you in the driver’s seat to find out if that’s really the case, or worse, you end up with a very complicated solution you can’t figure out how to use.
We suggest requesting a demo before you make any commitments so you’re sure you understand how the product works. That way you’ll know whether or not you and your team can really utilize the technology.
2. Integrates With Your Business Model and Strategy
An IT solution may require extra research and work on your part, but you want to be sure that the program you select doesn’t drastically alter your company’s processes or operations. Even if you’re willing and able to make small changes in the way you run things, remember that if this marketing service isn’t guaranteed to revolutionize your business, you certainly don’t want to interrupt the effective business model you already have in place.
3. Customer Support
We’ve worked with our fair share of software vendors over the years. We’ve found that the best ones provide top-notch customer support. They’re always accessible and quick to help resolve issues. Even with automated marketing solutions, problems arise, so be sure you have access to live customer support.
In today’s world, marketing is all about big data. You should be able to track everything you do with automated marketing. Whether it’s finding out how many hits you’ve had on a landing page, or the number of opens from your email newsletter, the platform or software you choose should include data about actions and behavior. Without this data, you’re really marketing in the dark.
While this may overlap with analytics, reporting should be digestible and easy to understand. After all, what good is data if you don’t know what it means? Before you make a purchase, ask for example reports to make sure the reporting tools meet your needs.
If you’re interested in automating the print and fulfillment of your marketing collateral, or social media content creation and publication, as part of your business strategy, please contact us for your free Divvy demo.
We’ll give you all the information you need to determine if Divvy’s right for you and your franchise or multi-location business.
Divvy’s in the details.