Online marketing for Re-Bath, the world’s largest bathroom remodeling company
Re-Bath has manufactured and installed bathtub liners since 1979. Today the company has grown to an international, full-service bathroom remodeling company with more than 200 franchisees and a range of bathroom products that includes everything from shower heads to sink vanities.
Print and Online Marketing
Re-Bath specializes in quick, efficient and affordable bathroom remodels by skilled designers, craftsmen and installers who create custom home bathrooms every day. Re-Bath was seeking increased positive recognition online, but struggling to find a solution that would work well for both the corporate office and franchisees. Since Divvy was already managing Re-Bath’s collateral materials and print marketing, the Re-Bath team approached Divvy by Alexander’s for a solution.
Divvy designed a social media publishing program for Re-Bath’s 200+ franchisees that utilized multichannel marketing strategies to boost SEO and generate leads through online engagement. The Alexander’s marketing team creates content, manages publishing on a handful of social platforms for each franchise, and provides monthly reporting.
The new program increased web traffic to Re-Bath’s website by 26%.
Divvy accomplished this by designing a social media publishing program that allows franchisees to opt-in to automatic social media updates, and offers unlimited access to its social publishing software. They collaborated with corporate executives to establish a single source of corporate-approved content franchisees can access to improve their digital marketing.
“Alexanders is like a Swiss Army Knife. You open it up and more cool stuff keeps coming out. From managing production and shipping of our branded collateral, to keeping Facebook and Twitter up to date for our franchisees, Alexander’s is a tremendous asset.”
–Bill Taysom, Re-Bath Marketing Manager
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