Case Studies

Online marketing for Re-Bath, the world’s largest bathroom remodeling company

Re-Bath has manufactured and installed bathtub liners since 1979. Today the company has grown to an international, full-service bathroom remodeling company with more than 200 franchisees and a range of bathroom products that includes everything from shower heads to sink vanities.

Print and Online MarketingRe-Bath Online Marketing

Re-Bath specializes in quick, efficient and affordable bathroom remodels by skilled designers, craftsmen and installers who create custom home bathrooms every day. Re-Bath was seeking increased positive recognition online, but struggling to find a solution that would work well for both the corporate office and franchisees. Since Divvy was already managing Re-Bath’s collateral materials and print marketing, the Re-Bath team approached Divvy by Alexander’s for a solution.

Divvy designed a social media publishing program for Re-Bath’s 200+ franchisees that utilized multichannel marketing strategies to boost SEO and generate leads through online engagement. The Alexander’s marketing team creates content, manages publishing on a handful of social platforms for each franchise, and provides monthly reporting.

Program Results

The new program increased web traffic to Re-Bath’s website by 26%.

Divvy accomplished this by designing a social media publishing program that allows franchisees to opt-in to automatic social media updates, and offers unlimited access to its social publishing software.  They collaborated with corporate executives to establish a single source of corporate-approved content franchisees can access to improve their digital marketing.

“Alexanders is like a Swiss Army Knife. You open it up and more cool stuff keeps coming out. From managing production and shipping of our branded collateral, to keeping Facebook and Twitter up to date for our franchisees, Alexander’s is a tremendous asset.”

–Bill Taysom, Re-Bath Marketing Manager

[button link=”http://alexanders.com/wp-content/uploads/2014/06/ClientSenarios-ReBath.pdf”]Case Study PDF[/button]

Kid to Kid – A Divvy Success Story

Alexander’s Divvy Systems brand management software has been serving the franchise industry for over a decade. One of Divvy’s oldest clients, Kid to Kid, has more than 50 retail stores across America. The Kid to Kid national franchise buys and sells products that kids outgrow. Their focus is a common sense solution for parents who realize that while their kids grow quickly, paychecks don’t. Kid to Kid needed an easy to implement solution that provided their franchises with customized marketing collateral, as well as operational forms online. Divvy offered them that solution.

Kid to Kid was looking for control over their branding while also allowing for customization of their resources. Divvy built a fully customized online management console, which gave them the tools to help their marketing efforts succeed. This online web portal allowed Kid to Kid franchisors to offer customized marketing collateral and forms to their franchisees. Now, all the franchisee has to do is login to the Divvy’s Kid to Kid website, and order materials. From our Alexander’s location, product templates are customized, proofed, ordered, and shipped straight to the franchisee. Kid to Kid franchises now have access to outlets with personalized, on-demand products and volume pricing. Divvy streamlined the ordering process and helped Kid to Kid build their brand and their franchises.

“The Divvy System provided exactly what we needed: our franchisees easily customize materials online from any computer and they get it right and get it quickly,” said Scott Sloan, Kid to Kid franchising representative. Divvy currently fulfills orders for Kid to Kid business cards, frequency cards, price pads, check list pads, hold pads, and tags.

Divvy Systems proudly serves Kid to Kid, as well as various other franchises, to help build their franchises, strengthen their brand, and leverage strengths.  At Divvy we take care of the details so franchises can take care of what matters most.

Kid to Kid: A Divvy marketing collateral success story

Alexander’s Divvy Systems brand management software has been serving the franchise industry for over a decade. One of Divvy’s oldest clients, Kid to Kid, has more than 50 retail stores across America. The Kid to Kid national franchise buys and sells products that kids outgrow. Their focus is a common sense solution for parents who realize that while their kids grow quickly, paychecks don’t.

Online and print management Kid2Kid

Kid to Kid needed an easy to implement solution that provided their franchises with customized marketing collateral, as well as operational forms online. Divvy offered them that solution.

Kid to Kid was looking for control over their branding while also allowing for customization of their resources. Divvy built a fully customized online management console, which gave them the tools to help their marketing efforts succeed. This online web portal allowed Kid to Kid franchisors to offer customized marketing collateral and forms to their franchisees. Now, all the franchisee has to do is login to the Divvy’s Kid to Kid website, and order materials.

Custom marketing collateral

From our Alexander’s location, product templates are customized, proofed, ordered, and shipped straight to the franchisee. Kid to Kid franchises now have access to outlets with personalized, on-demand products and volume pricing. Divvy streamlined the ordering process and helped Kid to Kid build their brand and their franchises.

“The Divvy System provided exactly what we needed: our franchisees easily customize materials online from any computer and they get it right and get it quickly,” said Scott Sloan, Kid to Kid franchising representative.

Divvy currently fulfills orders for Kid to Kid business cards, frequency cards, price pads, check list pads, hold pads, and tags.

Divvy Systems proudly serves Kid to Kid, as well as various other franchises, to help build their franchises, strengthen their brand, and leverage strengths.  At Divvy we take care of the details so franchises can take care of what matters most.

Costa Vida – A Divvy Success Story

CostaVida_04Over the past decade, Alexander’s has gained a strong reputation for their brand management services in the franchising industry. Divvy by Alexander’s was created with a vision in mind of catering to the customized needs of franchises. Through a customized web portal system, Divvy made it possible for companies like Costa Vida to standardize their marketing collateral among franchisees. Whether franchisees need to order premium business cards or vinyl banners, Divvy’s customized web portals for each franchise make it possible. Brand management has never been easier.

Costa Vida is an exciting Fresh Mexican Grill known for their delicious food and beach-themed restaurants. The company has locations in 10 different states within the United States and another location in Canada. Throughout these locations, Costa Vida Costa Vida has more than 50 units – 43 owned by franchisees and 8 owned by the company. With so many locations franchised out across so many states, it could be difficult to maintain brand image. Divvy created a customized site for Costa Vida and acts as an online brand manager. By all accounts, the results have been great.

“…we have developed and launched a really terrific on-line materials store with Brandsaw and are now servicing our entire brand with this service.  We are also fulfilling our regular system-wide marketing materials thru Alexander’s.  The website development proceeded smoothly; the website fits seamlessly into our franchise communication system; it is comprehensive and it works great.  Printing and shipping of all our materials has been efficient, accurate and swift,” said Brian Dixon, Director of Brand Marketing for Costa Vida.

Divvy by Alexander’s is proud to serve franchises like Costa Vida and hopes to continue to bring this franchise and the others it serves to new heights. At Divvy we take care of the details so franchises can take care of what matters most.

Costa Vida: Why they love the Divvy web store

Divvy Costa Vida web storeOver the past decade, Alexander’s has gained a strong reputation for their brand management services in the franchising industry. Divvy by Alexander’s was created with a vision in mind of catering to the customized needs of franchises.

Customized marketing collateral

Through a customized web portal system, Divvy made it possible for companies like Costa Vida to standardize their marketing collateral among franchisees. Whether franchisees need to order premium business cards or vinyl banners, Divvy’s customized web portals for each franchise make it possible. Brand management has never been easier.

Brand management

Costa Vida is an exciting Fresh Mexican Grill known for their delicious food and beach-themed restaurants. The company has locations in 10 different states within the United States and another location in Canada. Throughout these locations, Costa Vida Costa Vida has more than 50 units – 43 owned by franchisees and 8 owned by the company.

With so many locations franchised out across so many states, it could be difficult to maintain brand image. Divvy created a customized site for Costa Vida and acts as an online brand manager. By all accounts, the results have been great.

“…we have developed and launched a really terrific on-line materials store with Brandsaw and are now servicing our entire brand with this service.  We are also fulfilling our regular system-wide marketing materials thru Alexander’s.  The website development proceeded smoothly; the website fits seamlessly into our franchise communication system; it is comprehensive and it works great.  Printing and shipping of all our materials has been efficient, accurate and swift,” said Brian Dixon, Director of Brand Marketing for Costa Vida.

Divvy by Alexander’s is proud to serve franchises like Costa Vida and hopes to continue to bring this franchise and the others it serves to new heights. At Divvy we take care of the details so franchises can take care of what matters most.