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3 things you MUST have before you franchise your business

3 things you MUST have before you franchise your business

Your business has really taken off and you’re considering expanding. Do you sell, open more locations or franchise? Each has its pros and cons. More locations can mean margins stay in your hands, selling your idea results in immediate income, and franchising allows you to share the workload while still benefitting from the revenue.  Before […]

5 Tips to Market your Fitness Franchise

5 Tips to Market your Fitness Franchise

We’ve seen an increase in worldwide concern about healthy living and obesity, which means it’s a great time to consider opening a fitness franchise. Sure, fitness trends and fads may come and go, but the gym and fitness industry has experienced significant growth in the past few years. So, why open a franchise instead of […]

Blogging for Franchises

Blogging for Franchises

The best way to tell people about your business or franchise is in your own words. Blogging gives your location or business a voice and a personality that will engage your customers and boost your digital marketing efforts. If you’re a franchise, you want to rely on the strength of your franchise brand, but you […]

Franchise Owners: Pay Close Attention to Your Google Maps Listing

Franchise Owners: Pay Close Attention to Your Google Maps Listing

We recently read of a rare foods restaurant, Serbian Crown, that experienced a 75 percent drop-off in weekend customers. The restaurant, which served up lion, horse and kangaroo, said it was because someone else edited its Google Maps listing and incorrectly stated they were closed on weekends. The restaurant closed in 2013. The same article […]

Franchise Marketing Automation: Definitely Worth It

Franchise Marketing Automation: Definitely Worth It

Too often people steer clear of automated marketing because they think it’s expensive. Automated software platforms and technologies aren’t usually cheap, and like most things in life, you get what you pay for. Before you settle for inexpensive franchise marketing vendors or service providers, be sure to evaluate the features and benefits of the product […]

5 Pinterest Marketing Tips for Franchises

5 Pinterest Marketing Tips for Franchises

Even amidst rapid growth of social media marketing, many businesses and franchises haven’t figured out how to harness the power of social media. The way we see it, social media is an essential part of doing business since it gives your organization a personality that consumers can connect with and helps you improve your online […]

5.5 Steps for a Consistent Franchise Brand

5.5 Steps for a Consistent Franchise Brand

At two in the morning, in any given place, a franchisor wakes from a nightmare involving his or her franchisees straying from the franchise’s brand image. They’re printing their own business cards on the wrong kind of paper, they’ve created their own Facebook pages, they’re distorting the logo and signage, and—gasp—they’ve created their own brand […]

An Invitation to Take the Divvy Demo

An Invitation to Take the Divvy Demo

The Divvy web demo will introduce you to the online webstore platform and show you how easy it is for franchisees to order and customize marketing collateral, proof and approve, provide shipping instructions and pay for their order. [box type=”alert” size=”large”]If you’ll take 30 minutes to participate in a free online demo, we’ll gladly send […]

Online marketing for Re-Bath, the world’s largest bathroom remodeling company

Online marketing for Re-Bath, the world’s largest bathroom remodeling company

Re-Bath has manufactured and installed bathtub liners since 1979. Today the company has grown to an international, full-service bathroom remodeling company with more than 200 franchisees and a range of bathroom products that includes everything from shower heads to sink vanities. Print and Online Marketing Re-Bath specializes in quick, efficient and affordable bathroom remodels by skilled designers, craftsmen and installers who create custom home bathrooms […]

Collaboration is The Secret to Successful Franchise Marketing

Collaboration is The Secret to Successful Franchise Marketing

Could you or your franchisees use a little marketing help? The logistics of running a business keep most franchise owners too busy to dedicate enough time to marketing, and lots of corporate franchise offices aren’t sure how to provide materials that work for multiple locations and marketplaces. We believe there are steps you can take […]